How an AI Hiring Platform
Built a High-Impact Engineering Team in a Competitive Market

Critical Frontend Hire

Closed after months of delay

Chennai Ecosystem

High competition navigated

Engineering Roles

Backend, Frontend & QA filled

About The Company

Kula.ai is an all-in-one, AI-powered applicant tracking system built to help companies hire faster and smarter by automating recruitment workflows from sourcing to onboarding. As a fast-scaling product company, Kula.ai’s leadership focused on building a high-performing engineering team grounded in transparency, autonomy, and long-term growth.

Kula.ai Case Study - Centered Layout

As Kula.ai scaled its platform, hiring momentum became a bottleneck.

Three challenges stood out:

Highly Competitive Local Market
Hiring senior and specialised engineers in Chennai proved difficult due to intense competition and frequent candidate drop-offs.

Hard-to-Close Niche Roles
Despite strong internal processes, backend, frontend, and QA roles remained open for extended periods.

Need for Speed Without Compromise
As a product-led company, delays in hiring directly impacted delivery velocity and roadmap execution.

Kula.ai partnered with Anzy Global to run a focused, founder-aligned hiring process built for speed, quality, and consistency.

Our approach centred on:

Market-Aware Talent Mapping
Identifying engineers who were not only technically strong but also realistic fits for Chennai's competitive dynamics.

Extension of the Core Team
Operating as a true hiring partner with ownership across sourcing, screening, and coordination.

High-Trust Communication
Maintaining clear, proactive communication while adapting quickly to evolving role requirements.

The partnership delivered tangible outcomes that went beyond just closing roles:

Frontend Engineer role closed, unlocking long-stalled initiatives

Backend, frontend, and QA roles filled with high-calibre engineers

Improved hiring confidence in a highly competitive local market

Reduced time-to-close for critical engineering positions

Working with Anzy Global has been seamless and collaborative. The team went above and beyond, acting as an extension
of our own. Their flexibility, strong communication, and deep understanding of tech hiring helped us close roles that had remained open for months.

Sathappan M Co-founder and CTO, Kula