How a Digital Gaming Platform Scaled Its Tech Team 20× While Preserving Culture

About the Company

A fast-growing digital gaming platform operating in a highly competitive, consumer-scale environment. As the business entered a phase of rapid growth, the organization set an ambitious goal to scale its technology function while preserving its unique gaming-first culture and leadership ethos.

Industry
Online Gaming | Consumer Internet

Use Case
Hypergrowth tech scaling, leadership hiring, niche gaming talent, culture-led recruitment

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The Challenge

The company faced a complex talent problem driven by speed, scarcity, and culture.

Key challenges included:

  • Scaling the technology team from 10 to 200+ engineers in just 1.5 years
  • Severe scarcity of experienced gaming talent in the Indian market
  • The need to hire leaders deeply passionate about gaming to maintain cultural integrity
  • Building leadership and core engineering teams simultaneously during a period of market uncertainty

The Approach

We partnered with the organization to execute a multi-pronged, global hiring strategy tailored for gaming-led hypergrowth.

Our approach included:

  • Diverse recruitment channels
    Leveraged a mix of direct sourcing, referrals, market mapping, and global searches to expand the talent pool.
  • Cross-industry talent acquisition
    Hired adaptable, high-calibre engineers from leading technology companies and trained them for gaming-specific needs.
  • Global gaming talent sourcing
    Sourced core engineers and specialists from top gaming firms across the US and India to build domain depth.
  • Culture-first leadership hiring
    Ensured senior and leadership hires demonstrated genuine passion for gaming alongside technical and people leadership strength.

The Impact

The engagement delivered transformational outcomes despite challenging market conditions.

Key results:

  • Scaled the technology team from 10 to 200+ engineers within 18 months
  • Built a strong leadership layer to support sustained growth
  • Maintained cultural alignment during rapid expansion
  • Shortlisting ratio: 90%, reflecting high-quality sourcing
  • Offer-to-joining ratio: 80%, achieved during the first wave of COVID

This hiring strategy directly supported the company's journey to achieving unicorn status.

Key Roles Delivered

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