How a Global Streaming Platform Built a High-Performance Engineering Team to Scale to 300M+ MAUs
About the Company
A global media and entertainment company operating a large-scale OTT streaming platform, serving hundreds of millions of users worldwide. With rapid audience growth and increasing concurrency demands, the organisation needed to strengthen its engineering leadership and core technology teams to support long-term scale.
Industry
Media & Entertainment
Use Case
Leadership hiring, niche engineering talent, large-scale platform build
The Challenge
As the platform prepared for aggressive growth, building the right engineering capability became a critical priority.
The company faced multiple constraints:
- Shortage of engineers with streaming-domain expertise, particularly in high-concurrency, low-latency systems.
- Limited comparable companies in India operating at similar OTT scale, shrinking the local talent pool.
- Restricted access to CDN talent due to no-poach policies from dominant global players.
- An urgent need to appoint a high-calibre Head of Engineering capable of architecting for extreme scale while building teams from scratch.
The Solution
We partnered with them to design and execute a data-driven, global hiring strategy focused on leadership
and specialised engineering talent.
Our approach included:
-
Market intelligence-led search
Shared detailed insights on talent availability, competitor ecosystems, and realistic hiring benchmarks to guide decision-making. -
Expanded talent mapping
Reframed role expectations and broadened search parameters based on real market data rather than legacy assumptions. -
Global leadership hiring
Extended the Head of Engineering search to the US to access leaders with proven experience building large-scale consumer platforms. -
Distributed team build-out
Built a strong product and engineering foundation across Mumbai, Bengaluru, and Gurgaon to accelerate execution and scalability.
The Impact
By combining deep domain understanding with a global search strategy, we delivered measurable outcomes.
Key results:
- Successfully hired a Head of Engineering from a global technology leader, bringing proven experience in scaling consumer platforms.
- Improved joining ratio from 30% to 60%, driven by stronger candidate alignment and engagement.
- Built a high-performing core engineering team across multiple Indian tech hubs.
- Enabled the platform to scale reliably to 300+ million monthly active users, supporting massive concurrency and seamless streaming experiences.
Key Roles Delivered
- Vice President of Engineering
- Engineering Lead - Android
- Senior Software Engineer - Android
- Senior CDN Architect
