How a Consumer Brand Built Its Core Tech Team While Scaling at Speed

QA Lead hired
0 Days
Senior UI Developer hired
0 Days

India

Enabled early-stage team
expansion (Bangalore)

The Sleep Company is a fast-growing consumer brand focused on improving how people sleep and sit better. The company has scaled rapidly year on year, blending strong product innovation with a technology-led approach to customer experience and operations. As growth accelerated, building a robust in-house tech and product organization became a strategic priority.

The Sleep Company Case Study

As The Sleep Company expanded, three core hiring challenges emerged:

Building a Strong In-House Tech Team
As a consumer brand, assembling a high-quality internal tech, engineering, and product management team required deep market understanding and credibility with candidates.

Location Constraints
Hiring top-tier tech talent while being based in Mumbai, a traditionally non-tech-heavy market, made access to the right profiles more competitive.

Scaling at Startup Speed
With the business doubling year on year, hiring needed to keep pace without compromising on role criticality, experience, or cultural fit.

The Sleep Company partnered with Anzy Global to build a strong in-house tech and product team aligned with rapid growth.

Our approach focused on:

Business-Aligned Role Discovery
Deeply understanding the company's growth plans, product roadmap, and expectations from tech and product leaders.

Precision Talent Mapping
Targeting high-impact product, engineering, and leadership roles critical to scaling a consumer brand.

Candidate Conviction & Market Positioning
Clearly communicating the company's vision, ownership opportunities, and long-term growth potential to attract senior tech talent in a competitive market.

Consistent Hiring Partnership
Operating as an extension of the internal team across multiple, parallel hiring mandates over time.

Through focused execution and long-term collaboration, Anzy Global enabled The Sleep Company to build a scalable tech foundation.

Successfully hired Product Managers, Engineering Managers, and core Engineering talent

Built a strong in-house Tech & Product team

Managed multiple concurrent hiring mandates during expansion phases

Enabled tech team scaling in Mumbai's competitive talent market

Became a trusted long-term hiring partner as the company continues to grow

We’ve been working with Anzy Global for over two years now, and it’s been a great experience.
The profiles they bring, the experience level, and the overall smoothness of execution have been exceptional.

Priyanka Salot Co-Founder, The Sleep Company